Meet the Visionaries

A GUIDING FORCE:

Vimalchand Mahender Kumar, the torchbearer of our legacy. Joining the jewellery business.

AT THE TENDER AGE OF 16:

He was instrumental in elevating Panna Jewellers to its resplendent heights.

GUIDED BY CUSTOMERS:

Introducing Turkish designs in the 2000s, Pachi in 2008, Kundan in the 2010s, and Lightweight jewelry in 2020. His dedication sets us apart.

VALUES:

100% transparency in weights, Quality, ad Customer-Centric.

VIEW VARIATIONS

Vision

Make innovative designs of high end and high-quality gold jewellery convenient to shop from anywhere with the best-in-class service, fast delivery, and transparency.

Interesting To Know

Mission

PJE - To become the most innovative and customer-centric light weight jewellery brand of India with a strong digital presence.

Values

PJE - 100% transparency in weights, Quality, ad Customer-Centric.

OUR JOURNEY

Welcome to our realm of exquisite jewellery, where every piece we offer bears the legacy of our captivating journey. Let us take you through the tale of our Marwadi Jain family, where dreams, dedication, and innovation converge in a tapestry of brilliance.

Panna Jewellers and Panna Jewellers Exclusive

Where Dreams Sparkle:

1

It was here, around 250 years ago,

Imagine a quaint town in Rajasthan named Birantiya. It was here, around 250 years ago, that our ancestors embarked on a journey as wool and cotton traders. From these humble beginnings, destiny called upon us to carve our path to the south.

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2

The story takes a turn as Nihalchand ji Alijar,

The story takes a turn as Nihalchand ji Alijar, one of our forefathers, chose to explore the lands of southern India. Itwas in the vibrant city of Hyderabad that he laid the foundation for our journey, shaping the destiny of generations to come.

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3

Fast forward almost 180 years,

Fast forward almost 180 years, and our family’s roots in Hyderabad grew stronger. We not only established one of the first money lending shops in Secunderabad, but also ventured into the world of silver craftsmanship with the birth of Uttam Jewellers.

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4

Today, our legacy spans several stores,

Through unwavering dedication and the labour of countless generations, our family business blossomed. Today, our legacy spans several stores, each lovingly nurtured by a different family member. With pride, we can say that our family business has stood the test of time for 8-11 generations, serving cherished clients across multiple generations.

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Some words about us

Shashank Alijar: The Creative Dynamo

He brings precious and semi-precious beads and stones to our Kundan and Pachi jewelry, fueled by a passion for Polki and Diamond pieces. Each festive season, he unveils new collections of bridal and delicate designs, infusing passion and creativity into every cherished piece.

A gemmology and diamond grading graduate from the world-renowned Gemological Institute of America (GIA) in Carlsbad.

Shashank Alijar

PJE Jewels CFO

Timeline Example
From Humble Origins To Setting The Pace
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1938
1978
1985
1987
1990
1992
2011
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1938: New World, A New Beginning

Abel Friedman, our company founder, started his journey to the land of freedom and opportunity in 1938. On the eve of WWII, he and his family arrived on these shores courtesy of the MS Batory, our company namesake.

Image 1978

1978: Milestone

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Image 1985

1985: Another Milestone

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Image 1987

1987: Big Move

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Image 1990

1990: Expansion

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Image 1992

1992: New Horizon

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Image 2011

2011: Future Unfolds

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